Mark Foster / Copywriter

A part of local life

Relationships with local people are a key part of 24seven’s business. It helps give our company a wider identity and enables us to offer something back to the community at large.

Whizz Kids
This was 24seven’s Charity of the Year for 2001. It provides specialist equipment to give children with walking disabilities a greater degree of independence. Specially adapted, tailor-made wheelchairs, trikes and walking aids help them have a freedom other children take for granted.
Last year we helped pay for this specialist equipment to the tune of £24,000 – half raised by staff and half from the company on a £ for £ basis. Marathon runs, abseiling, raft races, football matches and the Milton Power Challenge were among ways staff helped to raise money and improve many young lives.

Team Sport Awards.
We are particularly keen to support 24seven staff in their own activities in the community. One of the ways in which we do this is through our Team Sports Awards. These grants of up to £250 are open to any 24seven employee who wants to help fund specific items or projects needed by the sports clubs they are involved with.
The idea is to promote a healthier lifestyle and greater teamworking – an essential part of any community. In 2001, over 70 local amateur sports clubs were supported, by helping to find items ranging from grass seed to football shirts to flagpoles.

Crucial Crew
24seven teamed up with the police in their Crucial Crew demonstrations, which brought together emergency services to warn children about hazards such as overhead electrical cables, road safety, railways, drugs and ‘stranger danger’.
We provided and staffed a display called ‘Stayin’ Alive’ where over 10,000 children participated. It comprised of a mock-up substation and overhead lines, designed to warn about the dangers of trespass and kite flying. In another initiative, 50,000 copies of ZAP!, a guide to electrical safety, were produced and distributed to local schoolchildren.

Community and the Environment
We also helped youngsters give a new look to a substation building at Old Health Recreation Ground, by providing materials for them to paint a groovy mural on the walls. We have also sponsored Children’s Discovery Days at Sutton House, Hackney for the National Trust as well as sponsoring the Eco Centre, Stibbington near Peterborough.
During 2002 we are keen to support 24seven people in their own activities in the community, as well as local safety and environmental initiatives.

On air.
Other initiatives in the community included a campaign to raise awareness among police forces, a seminar on major incidents for the emergency services and Christmas appeals for five local radio stations. Still on the radio theme, we also donated money to London Network Radio, a group of hospital radio stations covering three of the largest hospitals in North London.